What with the long holiday weekend and the relatively quiet Blackberry, I haven't posted in a few days. And then everywhere I turned there seemed to be something relevant over the past couple days...
First, an article from last Friday's WSJ about how Nescafe, Garnier/L'Oreal, and others have used BlogBang to drive French market awareness of their products by advertising on... and influencing... bloggers sites. BlogBang is majority owned by Publicis, by the way. And here's what I got
when I tried to load their site tonight:
View this photo
No matter what language it's in, "erreur" is never good.
Then I saw a great article - social media backlash anyone? - in Sunday's NYTimes Magazine describing the joys of NON-interactive, unsocial media, one-to-none internet lurking. She argues that Web lurking is the 21st century form of reading. It was a good reminder that many, many, many consumer hours are still spent on the Web just doing a whole lot of content consuming without doing any content provisioning, editing, or anything else vaguely social.
Finally, today's boldface headlines proclaiming Google's desire to advance renewable energy. An admirable goal, and given how much electricity Google's server farms consume, no doubt one they think is upstream-related to their core competency(ies). But it did give me a moment's pause... is it possible for a company to become TOO ambitious? Is it possible - I'm not saying probably, just possible - that Google could overstep its bounds and find that being in the businesses of categorizing all of the information on the Internet, powering internet software, storing all the world's information, trading all the world's videos, publishing a chunk of the world's blogs, delivering mobile phone software, providing radio and billboard and search and display advertising, providing your email, giving you your maps, maintaining and providing satellite pictures for the whole earth, storing your digital pictures, AND, solving the world's energy crisis, is all a little much to manage? Maybe not... but for every GE, there's an IAC. But then again, I'm speaking heresy apparently if I suggest that Google could ever make a misstep and "do too much". 50 million Elvis fans can't be wrong (the investing public, that is...).
Happy Holidays Hiatus.
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Posted by: Sun Group | December 01, 2007 at 02:34 PM