Someone alerted us today to a new press release by Movaya regarding their new ability to easily integrate casual games into their mobile software platform. This is news on its own from a local company gaining momentum, but also of interest is how effectively they are deploying social media optimization principles for the construction and release of their press announcements.
Take a look at this post -- pretty much all the core principles being utilized here by the Movaya press team.
An interesting case example of how it can work for your press and communications activities via blog posts that cost nothing, but can get good downstream pickup when they are built in a way that maximizes discoverability.
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